What will you be able
After taking this course you will be able to define data-driven marketing concepts and navigate the expansive list of digital marketing tools and techniques, determine the best channels to reach target audiences and drive them to your brand, develop marketing strategies that solve real problems, and become proficient with search marketing, SEO, email, and social media marketing.
Recommended duration: 3 months (24 hours)
If you have any questions or concerns, feel free to reach out to us at [email protected]
What will you
Become familiar with the most popular digital marketing concepts, tools, and techniques. Learn how to measure and move your audience through the marketing funnel. Explore how customer-first thinking and language has revolutionized the world of digital marketing.
Perform keyword research use them in copywriting in order to implement them in a website for search engine optimization (SEO). Learn HTML and CSS fundamentals in order to build a mobile-optimized website in WordPress.
Become familiar with Google AdWords, evaluate performance data with Google Analytics, and report them with Google Data Studio in order to maximize paid searches.
Learn the differences between paid, earned, and owned social media campaigns and use your knowledge to design some for Facebook, Instagram, and LinkedIn. Write a media brief, evaluate agency pitches, and outline best practices for marketing on mobile sites versus apps.
Put what you’ve learned into practice by working with a client on a digital marketing strategy from start to finish.